Experience Mazda “Theme Park” Open Day 2017.

Based on this feeling, Mazda Open Day 2017 was held on June 3rd and 4th. We invited you to the vicinity of the local Hiroshima head office, where more than 2,000 people visited us.

An open day, there was plenty of hospitality by handsome employees and hands-on events, exhibitions, etc. that you can enjoy with your family happiness. In this blog, we will introduce mainly experiential events.

In the head office lobby, the staff greeted everyone at the popular cars and illustration exhibitions of former years restored by employees, such as “Cosmo Sports” and “R 360” of the 50th anniversary of the birth.

This is what was drawn in the early 1990’s. Please enjoy the world of dreams and romance with the heart of a designer like a boy who will never change forever.

Here, we introduce the Mazda’s history of monozukuri’s history, wisdom and artistic improvement work gathered in the exhibition and video.

This experience is an experience of striking Mazda’s three-dimensional brand mark using an aluminum mold and hammer.

With the lock of the seat belt and the spreading of the airbag, there was no actual influence on the body, and I was able to feel the importance of the collision performance and the importance of the seat belt again.

What is surprising when I touch the clay model is its firmness. When you knock with your fingers, “Kokotsukotsu” will sound like a dry sound.

When making a clay model, warm this clay with a dedicated heater to soften it, then serve it on the skeleton, then scrape it to prepare the shape. Like the photo, the warm clay is definable.

Clay modeler takes the role of three-dimensionally rendering the image that the designer envisioned using industries.

I was able to feel the fact that Mazda was able to see and see the high formability “Master’s skill” cultivated in the history of its design, with a challenge purely making sense of life crisp, not caught by the shape of the car.

In the Kids Maintenance and Painting Experience, where the same joint as the Mazda mechanic and expertise painting work using car inspection and airbrush.

There are plenty of events that will make memories of your family, such as demonstration of a masterpiece painting, key holder production and exhibition of race cars.

Mazda will continue to enrich our customers’ lives through various contact points with customers and aim to become a brand with individual bonds with their clients.


Introducing the latest technology! “Technology exhibition for people and vehicles 2017”

This is an automotive technology exhibition for engineers who are active at the forefront of the automobile industry, which has been held every year since 1992 (organized by the Public Utility Association of Automotive Engineering Society).This year event took place from 24th to 26th May 2017.
We will report the situation of the Mazda booth from the exhibition “Technology Exhibition of people and vehicles 2017″ exhibited by exhibitors at the latest technology.

This year’s venue is here, Pacifico Yokohama. The first thing I found is ” Quick Corrosion Resistance Evaluation Method ” introduced in blogs the other day.  For the first time at this event, it was released to the general public.
At the venue, Mr. Teruaki Asada of Mazda Technology Institute, who was in charge of commentary on the blog, corresponded as an explanatory person. We demonstrated the test for visitors, and I was able to see it by many people.

When I asked the person in charge of the material of the parts maker when I was looking at the parts, “I was concerned about the technology because I can overwhelmingly shorten the examination time. I think that it is temporary. ”

The only car exhibition at the Mazda booth is ” New CX-5 “. It is a crossover SUV that deepens “pleasure to run” in all areas with the keyword “SUV to make everyone ride with a smile” including not only the driver but also passengers. Because it was just released in February this year, there may have been many people who saw it for the first time.

We exhibited at the technology exhibition, Mazda’s unique water-based paint technology ” Aquatec paint ” We introduced environmental-friendly Mazda painting technology using painted plates of various colors.

In particular, the newly developed body color “Soul Red Crystalline Metallic” introduced from the new CX – 5 was a focus of attention.
By further evolving the traditional “Soul Red Premium Metallic” and increasing the vividness of the highlights and the depth of the shade, we have realized a more fresh, vibrant and transparent sense of “red.”

And, a new generation vehicle motion control technology “G – Vectoring Control (G – Vectoring Control)” that improves the handling stability of the car. Although it may be difficult to hear “Vehicle motion control technology,” development officials explain in an easy-to-understand manner on the official blog. I definitely want to see it, and I want to experience it! If you are, please do not hesitate to visit our store.

Over 90,687 people visited the “People and Car Technology Exhibition 2017” in 3 days, and many visited the Mazda booth.

Japan Roadster Karuizawa meeting 2017

The beautiful day On May 28, 2017 (Sunday), owners of Roadster gathered from home and abroad, “Karuizawa Meeting 2017″ (Hosted by Karuizawa Meeting Executive Committee) was held.

It is the largest in Japan as a single model meeting. It continued all the time since the first event that took place in 1993, and it seems that it has reached the 25th time this year! This year, 1,976 participants and 1,064 Roadsters (NA type to ND type) were gathered.
What is the appeal of this event? We will report from the scene that was wrapped in hot air.

From the early morning when the fog remains, the volunteer staff is ready. When the event open at 8 o’clock, the Roadster started to roll in the parking lot, the Roadster gathered from all over the country is waiting for the gates to be open.

And at 8 o’clock. Roadsters were traveling to the parking lot to the main venue. It seems that the car park was crowded is buried with the excitement of cars.

There was children race for children under five years old. The parents were watching, the audience and the smile of the onlookers the kid’s race were fun. Mr. Takada Mito (Mr. Takada) (4 years old) who participated in the meeting from the family from Shizuoka was this year’s winner.

This is a Roadster (NA type) with reprinted parts. It is an exhibition car equipped with a soft top and a tire which was restored by the supplier’s cooperation and preparation for supply began. Everyone is also curious. We listen to Yamamoto Osamuhiro of the Roadster Ambassador and the talk show by Mazda restore team members, enthusiastically fill in the questionnaire about the restore relation, and expect the customer ‘s desire to ride long in the great Roadster attaching attachment ” It was a scene I felt as shy. Mazda employees will continue their efforts to make the meet that expectation!

1 million unit commemorative car exhibited, thanks to Roadster who achieved cumulative production of 1 million units
in 2016.
Introduction from the Philippines This year, members of the Philippine fan club “Miata Club Philippines” also participated! It seems that was during the club ‘s 20th-anniversary tour. Some people are surprised that “I have never seen plenty of Roadstar gathered together.” In the Philippines, some fans purchased parts that can not be obtained and later left the venue.

Overlooking the place, although it’s all roadsters, no car looks the same. There were many cars full of personality. It was a warm event that I felt love for Roadster, so I realized that it has been continuing for 25 years.